There are many different reasons for writing a business plan and many different factors you must consider. I have seen literally hundreds of business plans over the years and have discovered the key elements that must be considered to get the best results. Here are my top 5: Know your Audience Who are you...
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For those of you new to the task of writing a business plan it can seem quite daunting at first. We all know it is necessary to ensure your business is heading towards its desired targets but where do we start? You may have read our recent article on How to Write a Business...
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You may have been confused by the many different terms used in the online space and the term Search Engine Marketing (SEM) is no exception, it has at least 3 different interpretations! In some parts of the world and certainly including Australia, it has become common to refer to Pay Per Click (PPC) advertising...
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It can not be underestimated how important it is for your small business to have a clear and concise business plan. A sad statistic is that the large majority of small businesses fail in the first few years, usually due to insufficient capital or poor planning. Having a business plan isn’t the magic bullet...
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Affiliate marketing is the activity of marketing products or services on behalf of others in return for a reward, usually a commission. Typically, a website owner displays ads, or includes text links in the content of his own website, that lead to the merchant’s website. Those links are coded so that the visitors referred...
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