You may have been confused by the many different terms used in the online space and the term Search Engine Marketing (SEM) is no exception, it has at least 3 different interpretations!
In some parts of the world and certainly including Australia, it has become common to refer to Pay Per Click (PPC) advertising as search engine marketing. Others think of SEM as the business of getting into the ‘ordinary’ organic search engine results while others take a more holistic view and prefer to think of it as all activities undertaken to promote a business via search engines whether that is using paid or free methods including video or image listings, news listings etc.
If we look at a somewhat broadened interpretation we might think of the two mainstream methods of getting search engine exposure i.e. the free results and the paid ones, both have their place in an online marketing campaign.
Naturally, most businesses want to get free traffic to their websites and as much of it as possible. The traffic can come from various sources including social media sites but search engine traffic is highly valued because it is quality traffic that tends to convert into leads or sales at a higher rate than referred traffic. This difference is easy to understand as the very fact the person has searched for something indicates a genuine need or curiosity as opposed to the person who has clicked a link they came across while reading through some other website.
Maximising your free traffic from the search engines is a matter of optimising your website for your target search terms. We’ll write a more detailed article on this but for now we can think of it as writing the appropriate content and structuring both the page and the website in such a way as to get some search engine love. It also usually involves scoring points in the form of attracting links from other websites as links from others can help to indicate your site is worthy.
We can also buy search engine exposure using programs like Google AdWords. Using AdWords can be a very effective way of getting targeted traffic to a site. Programs like AdWords are designed to show your listings (those little ads at the top and right side of most Google results pages) when users search for whatever your product or service is. Advertisers bid for position but getting good positions is not entirely based on bid levels, the ads has to be very relevant to the search query too.
Many new advertisers make a fundamental mistake in attempting to get their ads showing for high volume search terms. Knowing what keywords to use is the difference between a winning campaign and loosing a lot of money. A dress shop owner for instance might attempt to get listings for the search ‘fashion’. This is a bad idea! It is far better to get listed for searches which are as specific as possible to your ad and your products. If the dress shop owner happens to sell plus sized dresses then ‘plus sized dresses’ is a better search term to target! Being very specific rewards the advertiser with a smaller traffic load to pay for and a higher conversion rate from that traffic.
We’ll be producing articles looking at using search engines and whether to use optimisation or pay per click in more detail over the next few articles.
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Although search engines are the most popular way for individuals to browse for information online, website directories that are maintained and updated by human hands can also be good resources.
The Computer Network Directory is one such database. As a webmaster, you can submit your links for inclusion, which will help boost your page rank and of course, drive some traffic to your site. Submitting your site to a directory like this is an efficient way to generate backlinks.
This particular directory also includes useful blog entries that provide tips for webmasters. Learn how to avoid wasting your time and get straight to the heart of the matter where link building is concerned.
You have spent a great deal of time and a lot of money designing and publishing your website. But you find that there are not enough visitors to your website. We know how hard it is to submit website to search engine and to be told your website is rejected because of low quality, Page Rank is not high enough or it is not important to be listed to their index. Here at Computer Network General Directory. We accept all websites. You build it. We index it within 24 hours. Links are normally rejected due to the following reasons:
- The link would create a duplicate.
- Found virus within your website.
- Error in websites such as 404, 500, 301 etc.
- Spams
- The link has been submitted to the wrong category.
- The description of the link is not appropriate.
- The link does not abide by our submission guidelines.
- Did not pay premium service for Premium Listing Section.
Computer Network General Directory Website guaranteed listing of your website. It is Human-edited directories to ensure high quality. It has it’s own system of rating, voting, commenting, searching of various subjects. It is the fastest and most powerful directory submission listing organized by category selling and distributing various website articles, blog, shopping, production and web promotion.