Registering a domain name is much more complex than finding a fancy name for your website address. This process also involves research, strategic planning, and a little bit of creativity. It is totally fine to register a name because you like the way it sounds, but having a name that relates to your website’s purpose makes much more sense. Remember, your web address will identify you, so learning how to register a domain name properly will work in your favor. Before you choose a name, there are a few steps you should take initially.
At the outset, you should think about your business from a web surfer’s position. In order for them to find your website, they will need to go through the search engine. People rarely type domain names into search engines. Instead, they will type in what they wish to find.
For example, someone looking for “cheap pet food” will type these exact words into a search engine bar. The most relative websites will appear first, and the ones with the best content will get priority from the search engines. Only one number one spot exists, but you can increase your chances of getting to number one by attempting to fit the search term into your domain name.
You can rarely go wrong by choosing a name that is practical and easy to remember. If you sell cheap pet food, use these words as your domain name ( e.g. cheappetfood.com). If the name is unavailable, try your best to come up with a name that has a connection to cheap pet foods. This is the most crucial step in learning how to register a domain name. If the name does not match the site content, the site may not rank well. To avoid a poor ranking, choose a sensible domain name.
When you are comfortable with your name, you need to go to a domain registration company. This will allow you to lock in your desired name so you can use it for your website. Domain registration websites will allow you to check your desired name for free so you can see if it is available. If it is, you can purchase your name on the spot before anyone else comes up with the same name.
While registering, you will be able to choose the best suffix for your website. The suffix is the ending that will direct visitors to your website. The most popular suffix is .com, but you will also have your choice of .net, .biz, .info, and others. Some endings may cost more than others because of demand, but you should not base your choice on price alone. Your site suffix should relate to your site’s purpose. Use a .net for a networking site, a .biz for a business site, and a .info for an information-based site. You will probably never go wrong with a .com, but they are in such high demand and in short supply for some niches.
Domain names usually cost about $10-$15 per year. If you purchase a name that is in extremely high demand, you can end up paying hundreds or thousands of dollars for the name.
If you follow these simple steps, you will have a practical domain name that most people will remember easily. This will allow for search engine ranking benefits. Being strategic with your domain name choices will give you an edge over your competition so your site can be successful and rank well in a short time period.